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Free Shipping, Fuzzy Signals-Pinduoduo’s Play for Southeast Asia
Transparency over free shipping? Taobao is responding to PDD's free shipping ads with a clearer but more limited offer
Published on The Tao of Communications
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Aug 11
The Cognitive Leap of Chinese Consumer Brands
From Manufacturing to Meaning : Three Phases of Chinese Brand Building Over the Past Decade—and the Deeper Logic Behind Them
Aug 9
•
Sam
13
2
9
July 2026
A few things on my radar #34
The DTC mindset & model within different Brands Nowadays — NIKE, Moutai and Luckin
Jul 31
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Sam
7
5
Who’s China’s Next SHEIN — In 2026, let's revisit this long‑dormant question.
That five‑year‑old hot topic — what does the answer look like today?
Jul 22
•
Sam
8
3
Champion Inflation
The Surplus of “Gold Medals” in China‘s Coffee Industry
Jul 19
•
Sam
3
3
A few things on my radar #33 ☕️ 🍵
A Glimpse at China’s Coffee and Tea Earnings >> the deeper convergence of tea and coffee in China has made it increasingly necessary to discuss them in…
Jul 19
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Sam
2
2
Bitter Exit & Sweet Return
Seesaw’s fail and Manner’s homecoming — two storylines from China’s coffee frontline.
Jul 5
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Sam
7
3
June 2026
Brussels WBRC 2026 — A Special Lens on China’s Coffee Scene ☕️
Reading China’s coffee evolution through one competitor’s setup at the World Brewers Cup 😊.
Jun 25
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Sam
2
1
The Myth of China’s Creative Coffee
What's the real role of China's "sugar water" in cafes — often flashy, but with little coffee flavor.
Jun 11
•
Sam
5
4
1
The Quiet Boom of Coffee Roasters in China
Unveiling China’s roaster scene — from big brands to indie studios, the hidden force fueling the specialty‑coffee boom
Jun 9
•
Sam
21
2
8
April 2026
What’s REALLY Happening in China’s Coffee Scene ☕️ - From Yunnan to Ethiopia, Inside the Green Bean Battlefield
Let’s look beyond storefronts for a while—toward the invisible coffee stories you won’t easily find elsewhere 😊.
Apr 28
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Sam
24
7
6
A few things on my radar #32
The Tea War Is Accelerating > HeyTea, Mixue, ChaGee, Ah Ma Handmade and More
Apr 21
•
Sam
13
8
5
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