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Chicecream Is Back

But Its Future Is Still Unclear.

Oct 7 • Sam

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September 2026

The Unexpected Gelato Week

Yeah Gelato 野人先生, a Chineses chain with over 1000 stores, has become increasingly popular after being publicly criticized by Luo Yonghao (widely known…

Sep 15 • Sam

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From Capacity to Creativity

Zhouxin — Where the Factory Becomes a Poetic Stage

Sep 15 • Sam

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Cocktail, the Luckin Way.

DASH LAND Is Making Cocktails an Everyday Thing.

Sep 9 • Sam

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August 2026

Why Some Café Owners in China Are Cold and Distant

It is not their initial intention.

Aug 24 • Sam

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When Wellness Becomes a Staple at the Dinner Table

Who sold Chinese youth well-being

Aug 24 • Sam

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PANE VS. FOOT INDUSTRY

One Game, Different Playbooks—Revealing a Shared Cultural Anxiety in China Today

Aug 22 • Sam

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fufusoul wants to heal the world

The founder refuses to let fufusoul be pigeonholed as just a IP-toy brand—instead, he is forging it as a healing universe by pioneering a new category.

Aug 18 • Sam

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Free Shipping, Fuzzy Signals-Pinduoduo’s Play for Southeast Asia

Transparency over free shipping? Taobao is responding to PDD's free shipping ads with a clearer but more limited offer

Published on The Tao of Communications • Aug 11

The Cognitive Leap of Chinese Consumer Brands

From Manufacturing to Meaning : Three Phases of Chinese Brand Building Over the Past Decade—and the Deeper Logic Behind Them

Aug 9 • Sam

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July 2026

A few things on my radar #34

The DTC mindset & model within different Brands Nowadays — NIKE, Moutai and Luckin

Jul 31 • Sam

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Who’s China’s Next SHEIN — In 2026, let's revisit this long‑dormant question.

That five‑year‑old hot topic — what does the answer look like today?

Jul 22 • Sam

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