Archive - Momentum

PANE VS. FOOT INDUSTRY

One Game, Different Playbooks—Revealing a Shared Cultural Anxiety in China Today

Aug 22 • Sam

fufusoul wants to heal the world

The founder refuses to let fufusoul be pigeonholed as just a IP-toy brand—instead, he is forging it as a healing universe by pioneering a new category.

Aug 18 • Sam

Free Shipping, Fuzzy Signals-Pinduoduo’s Play for Southeast Asia

Transparency over free shipping? Taobao is responding to PDD's free shipping ads with a clearer but more limited offer

Published on The Tao of Communications • Aug 11

The Cognitive Leap of Chinese Consumer Brands

From Manufacturing to Meaning : Three Phases of Chinese Brand Building Over the Past Decade—and the Deeper Logic Behind Them

Aug 9 • Sam

July 2026

A few things on my radar #34

The DTC mindset & model within different Brands Nowadays — NIKE, Moutai and Luckin

Jul 31 • Sam

Who’s China’s Next SHEIN — In 2026, let's revisit this long‑dormant question.

That five‑year‑old hot topic — what does the answer look like today?

Jul 22 • Sam

Champion Inflation

While the proliferation of competitions certainly accelerates industry growth, too many certificates end up confusing consumers."

Jul 19 • Sam

A few things on my radar #33 ☕️ 🍵

A Glimpse at China’s Coffee and Tea Earnings >> the deeper convergence of tea and coffee in China has made it increasingly necessary to discuss them in…

Jul 19 • Sam

Bitter Exit & Sweet Return

Seesaw’s fail and Manner’s homecoming — two storylines from China’s coffee frontline.

Jul 5 • Sam

June 2026

Brussels WBRC 2026 — A Special Lens on China’s Coffee Scene ☕️

Reading China’s coffee evolution through one competitor’s setup at the World Brewers Cup 😊.

Jun 25 • Sam

The Myth of China’s Creative Coffee

What's the real role of China's "sugar water" in cafes — often flashy, but with little coffee flavor.

Jun 11 • Sam

The Quiet Boom of Coffee Roasters in China

Unveiling China’s roaster scene — from big brands to indie studios, the hidden force fueling the specialty‑coffee boom

Jun 9 • Sam

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts