The Cognitive Leap of Chinese Consumer Brands

From Manufacturing to Meaning : Three Phases of Chinese Brand Building Over the Past Decade—and the Deeper Logic Behind Them

Unlike many academic authors or books, my perspective on China’s brand evolution comes not from theory but from ten years of ground‑level experience and observation.

The current wave of consumer brands with genuine global ambitions traces its roots to the VC frenzy of 2015–2019. To me, that’s no surprise—political headwinds simply delayed what should hav…