China’s coffee war isn’t just about chains — here’s the bigger brew
Independent cafes make up over half of all coffee shops in China's market — this is a force that should not be ignored when discussing China's coffee war at large
👏🙋Hello, hello! Thanks for reading The Momentum — a reader-supported publication without ads or affiliate links. Feel free to subscribe to receive new posts and support my work!
China's coffee market has shown remarkable growth in recent years, despite economic headwinds - consumption jumped 57% from 2019 to 2023, far outpacing the 4% yearly growth in …