Hi — glad you found it interesting! Agree —. The BeFood case really shows how derived demand can also create pricing leverage — not sure — maybe this type of innovation sometimes unique to China? — a product built around only a single recipe surely needs the scale of such a huge market to make mass production viable. I wonder how many other categories could benefit from a similar approach—it’s often overlooked.
Hi — glad you found it interesting! Agree —. The BeFood case really shows how derived demand can also create pricing leverage — not sure — maybe this type of innovation sometimes unique to China? — a product built around only a single recipe surely needs the scale of such a huge market to make mass production viable. I wonder how many other categories could benefit from a similar approach—it’s often overlooked.