Will top shelf milk be the next big thing in China, or the next flop?

As the fresh milk category explodes, a number of international and domestic players are emerging to fight over this once neglected area, but who will come out on top?

Article Highlights:

• Amidst the aftermath of quality scandals, China's fresh milk market faces a critical crossroads, challenged by supply issues and an evolving industry reputation.

• While a promising surge in consumer preference for fresh milk emerges, it's the booming coffee market that has amplified this shift, driving a market transformation.

• But as sou…