The NBA and China: Can the bond with fans be repaired? (Part 2)

If the NBA is to thrive in the Chinese market for the long haul, bringing a more consistent and high-quality experience across all channels is required.

Article Highlights

• As the NBA attempts to improve its position in China, they face a number of limitations regarding control over their brand as well as a range of compilations that are out of the direct control of the NBA. 

• The most successful engagements include bringing celebrity players from the US to engage with Chinese fans, while many other initiat…