What is driving FREITAG’s market penetration in China?

The recent surge in growth and the compelling brand engagement of Swiss icon FREITAG provide valuable insights into the future landscape of sustainable business in China.

Article Highlights

• FREITAG has gradually moved into the Chinese market, via brick and mortar in Shanghai.

• In the past few years, engagement with the brand has significantly increased due to shared sustainable values with the domestic market, as well as their focus on cultivating long-term customer lifetime value.

• Ultimately, FREITAG's recent growth and bra…