8 Comments
User's avatar
JACKJ's avatar

Interesting comapny - i guess mixue is also selling alchohols right?

Sam's avatar

yep.

Body On Loan's avatar

I mentioned Mixue today after my first visit. The growth is quite fascinatingZ

Sam's avatar

Thank you for your comment. Although it may not be considered particularly sophisticated aesthetically, it is remarkable as a mass-market product and a success story of a grassroots entrepreneur’s rise.

Body On Loan's avatar

I’m impressed as well by the egtrepreneur’s rise and reaching not only the masses but different palates worldwide.

Sam's avatar
5dEdited

Even many Chinese people can hardly believe how quickly Mixue has grown. I’m glad it can bring “sweet happiness” to a friend in NYC, too.

Body On Loan's avatar

I haven’t seen a Mixue in France. I’ve only visited one location in NYC. It is only time before it makes it one of the art and cultural capitals of the world. I am all for preservation so it would have to be limited and the right location even if I have a clear affinity for all sweet things.

Sam's avatar

Sorry, Loan — I got carried away by your previous articles about Paris and mistakenly thought you were talking about Mixue in Paris scene.

Ah, now I understand! I agree with you. New York is already a major fashion and art capital, so preservation should definitely come first. In fact, for many Chinese brands, New York is a stamp of high ground of brand influence — means a great deal to them:)