The NBA and China: Can the bond with fans be repaired? ( Part 1 )

The Morey incident severely disrupted the image of the NBA in China, and as it attempts to repair the relationship, high price points to access content is hampering efforts.

Article Highlights

• Following the Morey Incident, the NBA has made a number of moves to try to win back the hearts of Chinese fans, but they encounter a number of hurdles along the way.

• Partnering with Tencent, the NBA looks to be in a great position from the outside, but on the inside, discontent is growing among fans regarding its high price point. 

• Will …