Just now, Peng Jinyang, founder of best-selling coffee bean brand on Taobao, wins 2025 World Brewers Cup Championship
Amidst stiff competition, Peng Jinyang came out on top winning the World Brewers Cup Championship(WBrC), helping China secure their fourth major coffee title on the global stage in the last six years
The rapid development of China's coffee industry stems not only from venture capital investment, Luckin's sweet drinks model, and Yunnan's unique green beans, but also from the extraordinary contributions of industry professionals like Peng Jinyang.
Since 2019, Chinese coffee professionals have won four prestigious championships on the global stage in the last six years —and if not for the lock-down of the pandemic, they would likely have secured even more victories.
2019 - Du Jianing (杜嘉宁), World Brewers Cup Champion
2023 - Liang Fan (梁凡), World Latte Art Champion
2024 - Liu Taiyang (刘太阳), World Coffee Roasting Champion
2025 - Peng Jinyang (彭近洋), World Brewers Cup Champion
Notably, these coffee champions all competed independently, without government support. They are either independent coffee brand founders or baristas who earned their spot on the world stage by advancing through multiple rounds of competitions in China. So, their victories represent more than personal achievements—they demonstrate the rising standards across China's entire coffee industry.
Like his predecessors, Peng Jinyang's victory will boost confidence in China's coffee industry, inspiring more talent to pursue research and elevate technical standards — a progression likely to heighten market competition, creating challenges for brands lacking both professional expertise (e.g., roasting techniques) and local market understanding (e.g., sensory preferences).
In fact, before winning the championship, Peng Jinyang had already established China's most influential specialty coffee roaster brand — Captain George — dominating Taobao's specialty coffee bean sales rankings. If you'd like to try his coffee, you can visit his stores in Guiyang or Shanghai, or buy directly through Taobao 👇.
