Champion Inflation

The Surplus of “Gold Medals” in China‘s Coffee Industry

If you have ever been to a coffee festival in China, you might notice something peculiar: the density of “champions” among the booths is striking. Almost every booth claims to offer “champion‘s brew.” The word “champion” appears on posters, business cards, and coffee bags — basically, it’s everywhere..It is an exaggeration, but not entirely untrue, to s…