Momentum

Momentum

Brussels WBRC 2026 — A Special Lens on China’s Coffee Scene ☕️

Reading China’s coffee evolution through one competitor’s setup at the World Brewers Cup 😊.

Sam's avatar
Sam
Jun 25, 2026
∙ Paid

Just now, on the floor in Brussels, Weize Xu(徐维泽) — the Chinese competitor’s setup offered a clear window—not into how far she’d go, but into what she put on the table. The origins of those objects formed a kind of side-view map of where China’s coffee scene really stands.

The beans were Panamanian Geisha. The popcorn machine brand is - American LORING -…

Keep reading with a 7-day free trial

Subscribe to Momentum to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Sam Tang · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture