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Barrett Sundberg's avatar

Agreed re Nike. I feel like a more respectful variant would have been much better. Perhaps “make this Year of the Snake your Year of the Mamba”?

Re the articles, Kobe is intriguing but DeepSeek seems like a more consequential story for China’s future creative power, and the world’s. The background and operational mentality at DeepSeek is helpful to know.

Sam Tang's avatar

thx for the comment. woo. I like ur version — no erasure, but empower them with mamba spirit.

Apprentice Alpha's avatar

Nike’s latest reminds me a little of their ‘Winning isn’t for everyone’ ad from the Paris Olympics.

Not bad in terms of broad concept, just misses on execution so you end up with mixed emotions.

Sam Tang's avatar

Yep. I think they d better change a little bit of their expression when this global campaign arrived mainland region.