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Barrett Sundberg's avatar

Agreed re Nike. I feel like a more respectful variant would have been much better. Perhaps “make this Year of the Snake your Year of the Mamba”?

Re the articles, Kobe is intriguing but DeepSeek seems like a more consequential story for China’s future creative power, and the world’s. The background and operational mentality at DeepSeek is helpful to know.

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Sam Tang's avatar

thx for the comment. woo. I like ur version — no erasure, but empower them with mamba spirit.

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Apprentice Alpha's avatar

Nike’s latest reminds me a little of their ‘Winning isn’t for everyone’ ad from the Paris Olympics.

Not bad in terms of broad concept, just misses on execution so you end up with mixed emotions.

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Sam Tang's avatar

Yep. I think they d better change a little bit of their expression when this global campaign arrived mainland region.

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